• Jamie Christensen

Why does your business need a website?

If your business has made it this far without a website, you might be wondering, what’s the point? The short answer is that it’s easy and affordable to be a better business – get a website. There are many reasons a business may have resisted building a website; “I’m not good with tech”, “They’re too pricey”, “I’m just too busy”, or the infamous “I have enough business, so I don’t need one”. However, the reality is that not having a website is costing you time and money.

51% of Kiwi shoppers research online before they buy.
51% of Kiwi shoppers research online before they buy.

Covid-19 has resulted in a surge of online use, with 51% of Kiwi shoppers saying they research a business or service on the internet prior to making a purchase decision. That is half of your community using the web to search for your product or service and not finding it! Yet, the most common reason cited for business owners in Dargaville not having a website is “I don’t need one”.

Still not sure if your business needs a website? Keep reading for five reasons that your business does need a website.

  1. Having a website will attract new customers to your business and make you more money. Here in Dargaville, we know that a local search online frequently yields zero results because there are very few businesses represented by websites in our community. On Facebook, the Dargaville Grapevine newsfeed is full of frustrated consumers searching in vain for local products or services online. Wouldn’t it be fantastic if these businesses had invested in a website so their customers could find them quickly and easily, without waiting for a response on social media? 51% of Kiwi shoppers say they research a business or service on the internet prior to making a purchase decision. How much business are you losing to Whangarei because your customer can’t find your business online?

  2. Having a website will save you time by providing answers to common questions and enquiries. Communicating with customers is an important and hopefully enjoyable, part of any business but it takes time. With a website, your business can be available 24/7/365, even when you’re not. Handy features like blogs and FAQ sections can help your customer to find the answer to their question without clogging up your phone. Email enquiry forms can be set to direct different enquiries to the right person to save double handling. Customers can even book in or pay online, saving you valuable time to work in your business or spend more time with your family.

  3. Getting a new website is a lot more affordable than you think. Websites don’t have to cost the earth. Just choose a $350 or $750 website package from Dargaville Websites, answer a simple questionnaire about your business, then sit back and allow Dargaville Websites to do the rest. Websites offer a better return on investment than any other form of advertising and if you are planning on marketing your business, a website should be your very first priority. Plus, it’s a legitimate business expense and tax write-off.

  4. You don’t need to be tech savvy to have a website. Whether you want total control over your web site, or never want to have to think about it, I can help! Dargaville Websites can take care of the on-going maintenance and updating of your website with affordable monthly care packages that are tailored to the requirements of your business. Would you prefer a website you can make changes to yourself? No sweat. Dargaville Websites uses WIX to build websites because it is easy for businesses to use. I offer training and ongoing support to empower you to manage your own website and take control of your business on the web.

  5. Having a website can help with your business look more professional and gives you control over the way your business is represented locally. First impressions count! Websites allow you to showcase your showcase your products and/or services they way that you want to and make a strong first impression. In the age of the online shopper and all-the-more sceptical consumer, having a good website can instantly boost your credibility as a business to be trusted. Websites are a powerful platform that allow you to position yourself in the local market and to shape perception of your business. How can a website do this? Sharing positive testimonials from locals, showcasing photos of recent projects or work, and presenting a professional image all can make your website a powerful tool for your business.

In conclusion, your business needs a website! If you’re going to do one thing this year to help your business to be more successful, make getting a website your top priority. I believe every business can benefit from having a good website in their tool belt. Websites are powerful tools for growing your business that come with a very small price tag. It’s easy to be a better business – get a website. Get in touch with Dargaville Websites today!